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Bpay and bpay view are registered to bpay pty ltd. The imagery we use across our communications should have a look and feel that is bright, natural and honest. Im providing the original adobe illustrator files for you, so you can get your collective hands dirty with all the text, imagery, pages and artboards, etc. Our new identity a corporate identity is the face and personality presented to the global community. We want our visual identity to reflect our personality, our values and how we make an impact on the world. Its as important as the products and services you provide.
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Brand identity guidelines define important standards for all forms of company communications, from your logo, to your brand personality, to your target audience. Why we need a visual identity our visual identity and standards promote a uniform identity to the general public and support kelownas reputation as a dynamic and growing city. 1 iabc brand identity guidelines preface preface in september 2013, the international association of business communicators (iabc) began a new branding journey.
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